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October 12th 2023

Plant The
Future Dinner

Initiative of  Food Transition Coalition in collaboration with Nieuwspoort and The Farm Kitchen during the Dutch Food week.

Plant-based the New Normal!

By 2030, a ratio of 60/40 plant/animal protein in our diet

The Plant The Future Dinner is a stakeholder event aiming to firmly establish the concept of “less animal, more plant” under the banner of ‘Plant-based: the New Normal’. The goal: to achieve a 60/40 ratio of plant-based/animal-based proteins by 2030. This ambition aligns with the previously expressed goals of the climate agreement and the Healthy Eating Guidelines of the Wheel of Five.

Plant The Future Dinner 2023: “Plant-based: the Healthy Normal” 

On October 12 2023, the Food Transition Coalition, in collaboration with Nieuwspoort and The Farm Kitchen, will host the third edition of the Plant The Future Dinner. Throughout this evening, the pursuit remains making Plant-based the New Normal, but now with a focus on health! The protein transition will only succeed once it contributes to a healthy planet and healthy dietary patterns.

During the dinner, 230 guests from the business sector, politics, (local) government, academia, education, and NGOs will join to discuss how we can establish Plant-based as the New Normal. The dinner provides a unique opportunity to share and gain insights, forge connections, and collectively bring about change.

New this year is an informative program in the afternoon, preceding the dinner! Please take into account an afternoon and evening schedule in The Hague (approximately 14:30 to 21:30).

Learn more about the action agenda

Action agenda protein transition

During the second edition of the Plant The Future Dinner, input was gathered for the action agenda. The Food Transition Coalition aims to develop an action agenda for the protein transition, involving stakeholders who are actively engaged or should be involved in the protein transition. This agenda encompasses concrete goals designed to accelerate the shift towards Plant-Based as the New Normal. In 2023, we are arranging a session that will involve 30 key stakeholders. The start of this session will revolve around establishing a shared vision for the protein transition. We want a broad support for this vision!

Do you want to read along or contribute to this action agenda?

Please contact Rianne van Zandbrink

Learn more about the ten-point plan

Ten-point plan

During the first edition of the Plant The Future Dinner in the Netherlands, a broad delegation from business, politics, government, NGOs, science and education came together. The 240 attendees, from more than 100 different organisations, sat down together to determine what is needed to make plant-based the new normal. The input from the conversations held were the foundation for the ten-point plan. The document outlines what the government can do towards businesses, NGOs, municipalities and in terms of laws and regulations to support leaders, engage the masses and use research to accelerate the protein transition. The ten-point plan was presented in the form of a petition to the House of Representatives on 8 March 2022, specifically to the spokespersons of Agriculture, Nature and Food Quality and Health, Wellness and Sport.

On 29 March, Minister Staghouwer released a letter on food policy evaluation and food policy. In it, we recognise many points of the ten-point plan. Not least, the recommendation to come up with a vision has been adopted. The minister sets the goal of achieving a 50/50 plant-based/animal protein ratio in 2030. Now it is important to discuss how this can be made concrete in government policy and business action. We would like to discuss this over dinner.


The Plant The Future Dinner is an initiative of Food Transition Coalition, in collaboration with The Farm Kitchen and Nieuwspoort, during the yearly Dutch Food Week. In 2023 the first European Plant The Future Dinner will be organized by the European Alliance of Plant-based Foods (EAPF). EAPF is the front-runner movement striving for a healthy life on a healthy planet. In 2022 the Dutch Food Week was from 8 to 15 October. The dinner was sponsored by BO Akkerbouw, TastyBasics, Bonduelle, Schouten Europe, WWF-NL and Triodos Bank.

Stay informed!

Besides a third nation Plant The Future Dinner in the Netherlands, we hope to organize a European Plant The Future Dinner and regional Plant The Future Dinners in the Netherlands.

Do you want to stay informed about the dinners? Then please sign up! Do you have questions about the Plant The Future Dinners? Please contact Jeroen.