This year marks 50 years of reflection on what we now call the protein transition. In 1974, the campaign “Less Meat, Madam! Hopefully, you already know why” was launched.
What began as a social ideal has grown into a global business with significant impact—economically, ecologically, socially, and for our health.
What are the true benefits of the protein transition? How should we shape production and consumption? Can we bridge the polarisation in the debate surrounding this transition? Why is excluding a sector neither desirable nor necessary? These are the key questions we’ll explore during this dinner.
The Plant The Future Dinner is a stakeholder dinner aimed at firmly establishing the concept of “less animal, more plant-based” under the banner of “Plant-Based as the New Normal.” The goal is to achieve a 60/40 ratio of plant-based to animal proteins by 2030. This ambition aligns with the previously stated goals in the climate agreement and the Guidelines for Healthy Eating from the Dutch Wheel of Five.
Enjoy the taste of the plant-based New Normal with a three-course dinner developed and prepared by the plant-based chef Jonathan Karpathios. Together with his team from The Farm Kitchen, he will prepare a three-course dinner: local, seasonal, sustainably produced and delicious. This dinner is entirely plant-based to show that plant-based food is delicious as well as healthy and sustainable.
Naturally, in addition to the taste buds, other senses will also be stimulated. We have therefore put together a nice substantial programme with several national speakers and an international keynote.
The participating organisations pre-selected a discussion topic for their respective tables. The chosen topic revolves around accelerating the shift toward a more plant-based diet. We invite organisations to opt for a theme that pertains to the protein transition. Building upon this theme, these organisations are to extend invitations to 8 guests, initiating a dialogue on how they can contribute to the journey toward a more plant-based diet.
The other guests can include affiliated organisations, scientists, officials, as well as representatives from financial institutions or NGOs. The outcomes of these dialogues will be gathered and utilised as input for the Food Transition Coalition.
“The aim of the dinner is to start the conversation with everyone involved in the protein transition from a positive message on how we can make Plant-based the New Normal.
It would of course be great if together we could come up with recommendations for politicians, government and businesses on how to realise the goal set by Minister Staghouwer,” says Natascha Kooiman, initiator of the dinner.
During the Plant The Future Dinners, an inspiring programme provides food for thought. Each time, we work on a wonderful programme to excite those present on different fronts. Curious about the speakers in 2021 and 2022? Then take a look at our retrospectives.
The Plant The Future Dinner is an initiative of Food Transition Coalition, in collaboration with The Farm Kitchen and Nieuwspoort, during the yearly Dutch Food Week. In 2023 the first European Plant The Future Dinner will be organized by the European Alliance of Plant-based Foods (EAPF). EAPF is the front-runner movement striving for a healthy life on a healthy planet. The dinner in 2022 was sponsored by BO Akkerbouw, TastyBasics, Bonduelle, Triodos Bank, Schouten Europe and WWF-NL.
Don’t want to miss the 2023 dinner? Book a table! Questions? Please contact us
The Plant The Future Dinner is an initiative of the Food Transition Coalition, a frontrunner movement that is dedicated to promoting a healthy life on a healthy planet. Would you like to stay informed about the activities of the Food Transition Coalition, receiving updates about the Plant The Future Dinner, and learning more about a healthier, more sustainable, and equitable agricultural and food system? Then sign up for the TcV newsletter (available in Dutch)!
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